Introduction
Satterfield Builders, a trusted name in home building in Pocatello, Utah, needed a website that matched their reputation.
Their previous WordPress site was outdated and difficult to manage, falling short in representing their craftsmanship and user needs.
Our team stepped in to redesign and migrate their website to Webflow, focusing on speed, stability, and ease of updates.
This overhaul aimed to improve SEO discoverability while showcasing Satterfield Builders’ work in a way that appealed to prospective clients
Project Goals & Challenges
Goals
Create a visually appealing website that reflects the quality of Satterfield Builders’ work.
The website should be optimize for speed, stability, and ease of content management through a Webflow migration.
They also wanted to enhance the site’s SEO structure to increase visibility among local clients searching for home building services in their area.
Challenges
We faced the challenge of reorganizing and streamlining outdated website content to create a more intuitive navigation experience for users.
At the same time, it was crucial to maintain brand consistency across all digital platforms while modernizing the website’s overall appearance.
This required careful attention to balancing aesthetic appeal with functional improvements, ensuring the site not only looked great but also performed efficiently with faster speed and enhanced usability.
Competitor & Design Research
To ensure the new website positioned Satterfield Builders competitively, we studied local and national home builder websites. This research highlighted trends like clean, image-driven layouts, intuitive navigation, and robust project portfolios.
Competitor Analysis
Studying competitors, we found that local builders were more targeted in their approach to local audiences, which makes sense. As a result, we emphasized the importance of clear service offerings and location-specific SEO optimization.
On the other hand, national builders showcased visually striking portfolios and modern layouts. Their websites inspired us to incorporate these elements to highlight Satterfield Builders’ craftsmanship while maintaining a user-friendly experience.
Key Deliverables & Results
The redesigned website delivers an exceptional user experience, improved SEO performance, and a visually cohesive brand identity.
Modern Website Redesign
We created a modern, visually appealing design that highlights Satterfield Builders’ craftsmanship while connecting with their audience.
Clean navigation, bold visuals, and a professional layout was the focus.
The aim was make it easy for users to explore their portfolio and services, all while ensuring a seamless experience on any device.
Migration from Wordpress to Webflow
Seamless transition from WordPress, improving site performance, stability, and ease of updates.
Content Optimization
Streamlined site structure with enhanced page titles, meta descriptions, and semantic tags to boost SEO.
Showcase Floor Plans and Available Homes
We developed interactive galleries and well-organized floor plan pages designed to engage users and highlight Satterfield Builders’ expertise.
The galleries feature high-quality images of completed projects and floor plans, allowing visitors to view their craftsmanship in detail.
These pages were structured to provide clear, concise information about homes, paired with visuals that reinforce the quality and attention to detail Satterfield Builders is known for.
This approach ensures users can easily find the information they need while gaining a deeper appreciation for the company’s work.
Results
The redesigned Satterfield Builders website seamlessly combines modern aesthetics with enhanced functionality, delivering a powerful online presence that truly showcases their craftsmanship and professionalism.
Built in Webflow, the new platform not only improves performance and discoverability but also makes it significantly easier for the Satterfield Builders team to manage and update their site.
By simplifying user navigation and empowering the client with a more efficient content management system, we’ve positioned Satterfield Builders for lasting success in Pocatello and the surrounding markets.
Since the migration, they have experienced a 530% increase in organic traffic.
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