Web Design for a Lawn Care Company

Natural Texas Lawn Care Web Design Project

Client:

Natural Texas Lawn Care

Time:

6 Weeks

naturaltexaslawncare.com

Brand Strategy

Web Design

Webflow Development

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Overview

Natural Texas Lawn Care is a recent startup. Austin contacted me to design and develop his website for his new company. Austin and I worked together to launch his website for his Organic Lawn Care company. We walked through the entire process of discovery, strategy, design, and development. I designed the website from the ground up, selected, pictures, colors, and wrote most of the copy for the website. It was finally developed in Webflow.

We'll meet to discover and strategize.

Before I started the design process, Austin and I met so I could learn about him, his company, and what services he would be offering.

We walked through a defined process that is designed to position Austin's company in the market in a unique way. We landed on a strategy that would differentiated him from his competitors and would attract local clients.

Deliverables

Complete branding of the website to include company colors and messaging.
Highlight company's services.
Write copy for the website that is informative as well as SEO optimized to attract potential client.
Clean and modern design for an organic lawn care company.

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Don't worry about the copy, we love to write.

After I had a handle on his company's purpose services, and target market, I performed market research and wrote compelling copy for the website.

Website copy followed a defined SEO strategy, which took into account keywords for his target market. The copy was also written in such a way as to differentiate his company from others in the space as well as to educate customers.

Education was important as organic lawn care is not as well known as chemical lawn care.

Design + Collaboration + Iteration = Figma.

The next step in the process was to design the website. This was a collaborative effort with many iterations. We worked together in Figma designing the Website until he was completely happy with the design.

We design according to your industry and ideal client.

It was important that the design be attractive, clean, and informative to potential clients. As well as it have an organic feel to it.

Through the use of color, typography, hierarchy, images, icons, and cards, I was able to design a website that embodied an organic feel. One that also set his site apart in the lawn care space. The design also educates without overwhelming website visitors.

Casey did a great job in assisting with my website. He does a great job of explaining the entire process and was very patient. I'm fortunate to have found him, and can't recommend his company enough.

Natural Texas Lawn Care

Austin R.

Owner and Founder