Webflow Migration from Wordpress and Webflow SEO

Wise Guys Dumpsters Webflow Project

Client:

Wise Guys Dumpsters

Time:

4 Weeks

wiseguysdumpsters.com

Webflow Development

Web Design

SEO

Migration

Brand Strategy

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Overview

Wise Guys Dumpsters, a prominent dumpster rental company in Denton, TX, required a complete website overhaul to better reflect their brand's personality: friendly, upfront, and honest.

The project involved migrating their existing website from WordPress to Webflow, coupled with a comprehensive redesign to align the site more closely with their brand identity.

As well as we positioned the site for SEO success. And have been running an SEO campaign for the company since launching the website.

Content Strategy

A pivotal aspect of the Wise Guys Dumpsters project was the development of a robust content strategy.

This strategy aimed to achieve two primary objectives:

(1) Alignment with SEO goals to enhance the website’s visibility in local search results

(2) Effective communication of the company’s unique services and values.

We worked hard to craft website content that resonated with their brand voice - friendly, honest, and straightforward.

Simultaneously, we optimized this content for search engines, focusing on relevant keywords and phrases prevalent in the Denton, TX area.

This dual approach ensured that the website not only ranked well in search results but also appealed directly to the target audience, effectively conveying the essence of Wise Guys Dumpsters.

Deliverables

Our team focused on several key deliverables:

Webflow Migration: Transitioning the website from WordPress to Webflow to improve functionality and user experience.
Brand-Centric Design: Crafting a website design that resonates with the brand's unique personality and values.
SEO Optimization: Implementing local SEO strategies to enhance their search engine rankings, particularly on Google, and attract more local customers.
Continued SEO Campaign: After launching the website, an ongoing SEO campaign began.

Complex Migration

The migration of Wise Guys Dumpsters' website from WordPress to Webflow presented a complex challenge.

Our primary focus was to ensure a smooth transition, encompassing the transfer of all existing content to the new platform without disrupting the website’s uptime and functionality.

This process required planning and execution, as we carefully moved data, including text, images, and customer testimonials, ensuring no critical information was lost.

Throughout this transition, we maintained the website's operational integrity, avoiding any downtime that could impact the business.

This careful approach ensured that the new Webflow site was fully functional and reflective of the company's brand from day one.

Brand Alignment

A critical element of the Wise Guys Dumpsters project was the redesign of their website to authentically represent their brand identity.

We aimed to capture the essence of their business - a balance of professionalism with a friendly and honest demeanor.

This required a thoughtful design approach that showcased their approachable yet reliable service nature.

We achieved this by using a color scheme, typography, and imagery that resonated with their brand values.

The new design not only enhanced their online presence but also reinforced their unique position in the competitive landscape of dumpster rental services in Denton, TX.