Webflow Development for a Crypto Website

Webflow Development for Charlie DeFi

Client:

Charlie DeFi

Time:

10 Weeks

charliedefi.com

Webflow Development

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Overview

Charlie DeFi needed a website that allowed them to educate crypto currency enthusiasts. The site operates under a freemium model. It needed to offer both free content as well as a paid membership for more premium content.

An API connection to both Defi Llama and Coin Gecko was necessary. As well complex filtering and CMS collections that could be updated easily by the client for continued reporting and educating.

Crafting a Premium Subscription Experience with Memberstack

Memberstack was used to create a premium subscription model that allows access to more in-depth reporting and articles.

We decided to provide potential subscribers the opportunity to read a portion of the article. Memberstack’s features allowed us to hide a portion of the article prior to signing up.

We utilized the gating feature to include a strong call to action for the premium membership.

Social logins were also added to make it easy for subscribers to both sign up and login.

We also selectively show content based on a users status - no sign up, signed up but not a premium member, full premium member.

Deliverables

Harnessing Webflow's Potential for Crypto Platforms

Modern design for a Web3 crypto currency website.
CMS collections making it easy for the client to update, as well as provide the ability for numerous writers to access the site and add content on a daily basis.
Memberstack memberships, along with social logins
API calls to Defi Llama and Coin Gecko
The use of chart.js with Webflow’s CMS to dynamically graph financial data.
Complex filtering via Finsweet’s Attributes, along with custom code.
Dynamically connect to Spotify Podcast displaying the podcast on each article.
CMS filter for block chain bridges

Seamless API Integrations for Real-time Crypto Data

Webflow is a powerful no code development platform that allows you to build a custom website fast.

It also gives you the ability to easily add custom code to your project, extending its capabilities.

Leveraging VS Code, Github, and CDN delivery network, we were able to dynamically provide financial statistics and charting.

Charting is handled by chart.js and dynamic financial information is displayed using a few lines of custom Javascript.

All the information displayed is delivered dynamically via Webflow’s CMS and is easy for my client to add as they create new articles.

Optimized Content Delivery with Finsweet’s Client First Approach

The website was developed using Finsweet’s Client First class naming system. Every section and component is named for future development work or easy handoff.

Attributes were used throughout the build to extend Webflow’s capabilities. These were particularly used for complex filtering and search functionalities.

Every CMS collection has the ability to filter and search. A few have complex filters applied that not only surface the right article, but provide useful information within the DeFi world.

Dynamic Content Management with Webflow's CMS Collections

The site reports on and educates in a number of different categories. Each of these areas were developed using CMS collections and template pages.

There are a total of 21 CMS collections. 16 of these are designed to be unique template pages and 5 support those collections.

Not only did we build out 21 CMS collections, but we also built 26 static pages.

Overall the website was a massive build not only in size but in complex functionality to support each of these collections and pages.

Casey is extremely knowledgeable and skilled in the use of Webflow. He has impressed me with his ability to turn complex design concepts into beautifully functional websites. I highly recommend him for any web design projects.

JCG Agency

Juan C. Guerrero

Growth Marketer