Webflow Design and Development for a Talent Management Startup

Portfolio Site for Mark Baroth

Client:

Mark Baroth

Time:

6 Weeks

markbaroth.com

Webflow Development

Web Design

Brand Strategy

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Overview

Mark needed a fresh redesign of his site. As well he was looking to migrate his site from Wordpress to Webflow. We worked together to not only provide him a modern and clean design, but also one that helps to market his new business.

The site was to have bold typography, large images, and a pleasing color palette.

Custom Page Loader

In order to add a distinct feature and elevate the site in the eyes of those first visiting, we created a custom page loader that greets potential clients with a logo that fades away as the site seemingly opens like a pair of doors.

Deliverables

Modern design that attracts athletes looking for talent management
Fully functional site in Webflow.
A site that is easy to update, using Webflow’s CMS.
Guidance regarding best practices in image selection, copy writing, and overall design.

Full cycle design and development

The website was designed in Figma before being developed in Webflow. Figma allowed for many iterations, working out design choices, as well collaboration with my client. Once the design was full realized and approved in Figma, development occurred in Webflow.

Style Guide for both design and development

A style guide, which adheres to Finsweet’s Client First Naming and Structuring Methodology was used during both the design and development phase. Transferring the style guide to Webflow allowed for consistency. As well as quick and easy updates in Webflow.

A homepage that promotes and sells

From top to bottom, Mark’s homepage is meant to provide a client with everything they need to know he is a great fit for them.

An informative header
A personal picture
A purposeful and clear call to action
Past brand experience
About section
Services
Portfolio Pieces
Call to Action

All these items are meant to show a potential client that he is qualified manager.

My business would not be where it is today without his help and I am so thankful! I can’t say enough positive things about working with Casey and I highly recommend him if you are in the market for a web designer.

Mark Baroth

Marketing Executive